Email open rate is a form of email tracking – it helps in monitoring of the effectiveness of delivered email messages. It means that this is a percentage of the messages that have been opened divided into the number of the sent emails. Of course the assumption is as following – if somebody has opened the email, and not put it directly into the message bin – it means that he has also read it. Thanks to that assumption, we can say that open rate is a kind of measure of email marketing activity, which aim is to gain more clients. More clients means directly that also more money, because the clients who are interested in the attractive offers introduced by a certain company, often buy in it something or order some services. This is how the email marketing business works – there are many forms of advertising the certain company’s activity and there are also some form, such as the mentioned above open rate, that control and monitor their effectiveness. It the activity do not bring benefits, it means that the firm can lose money.
Posts Tagged ‘email tracking’
Software that will tell you.
October 19th, 2009Sometimes it is essential to know what time of the day is the best to get a response from someone. To know this and much more people have started to use email analytics programme. This software is used to analyse all the statistical data of your emails, send, received, time, et cetera. It can answer you questions like, what time do you get best respond from certain person. It will tell you who do you send most emails to, what is the ratio of messages received and send. Email analytics software is a useful tool in hands of company that needs to know a lot about their customers and they have to take great care of them. So for example if its necessary to give a customer an impression that u take great care of them you can not allow to send them many emails its you who have to send messages and ask. This is could happen in more luxurious shops etc. Email analysis is another branch of emailing or email marketing however it is done mostly by programmes but could be analysed by person.
How to hunt down emails
October 9th, 2009Sometimes, we may be in need to learn about the origin of an email we have just received. Or if we want to employ someone we should learn a bit more about this person. In such situations we use email tracing. Email tracing is very simple procedure if you are using programmes like Microsoft Outlook Express 6. First you have to open file menu for a message, than press properties and pick up details. Thats the way to display headers, it is a part of an email to store control information. Second part is body section, thats a part of email that has been created by MTA (Mail Transfer Agent). Each email programme has a bit different ways to learn about headers. So to compare let’s take Microsoft Outlook 10. We have to pick up a message, than click on it with right mouse button and choose options from popped out list, there will be a box in a window with all headers information. Email tracing in some programmes is as easy as two clicks of our mouse, first click is to pick up a message and second is to press a button on tool bar.
